quarta-feira, 20 de agosto de 2008

Helvetica film, autorship and subjectivity

scene from Helvetica film

It’s been a while since the release of Helvetica, a film by Gary Hustwit. I only got to see it now, although I already knew about it a long time ago.

Helvetica it’s not only a nice documentary about Helvetica typeface. It’s a very interesting film about how designers from different times thought typography should be used. A film that make us think: to what extent typography can be considered neutral in graphic design (or visual communication in general)? Can designers be considered co-authors of a given text, once they gave it a visual form? To me, that’s the underlined discussion that arises from the film.

That’s precisely the subject I’ve addressed on the previous post, and also in the article I wrote recently. At least, part of the article is based on this discussion. While Hustwit’s film is more concerned with graphic design, I went deeply on this subject and took a step further into other areas, namely interaction design and ubiquitous computing.

Anyway, the point is that if you haven’t seen Helvetica film yet, it’s time to do it! It’s very interesting to see so divergent opinions about typography and design – like Massimo Vignelli and Stefan Sagmeister…couldn’t be more different from each other!

Nice movie. It’s a “must see” film for anyone interested in design.

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